Career Highlights
Key wins and impact across industries
$20M+ raised via public and private sector.
Multiple top selling, award winning and category topping products launched.
Eight private acquisitions, mergers or exits negotiated and one IPO led.
Managed remote dev teams in EU, South America & Asia.
Increased YOY revenue, margin and/or market share in every role served.
Latest product, ZuCasa, recognized in the 2025 Nikkei Industry Map.
ZuCasa
Head of Product & Business Strategy
- Scaled from 0-to-1, raising capital and developing diverse tech stack for OTT, SVOD and Social Engagement
- Deployed lean GTM approach leveraging partnerships and aligning products with consumer needs; closed deals with Zee Entertainment, Tata Media & WMG
- Delivered custom builds for Proctoring, AI Sentiment Analysis and Broadcast, all built on core tech
- Executive Advisors from Doordash, Marvel, Thomson Reuters
ROWL
Head of Product & Acquisitions
- Responsible for acquisition and development strategy for media and lifestyle Apps; managed complex product portfolio with over 15M MAU
- Created data-driven framework for identifying acquisition targets via non-traditional metrics
- Developed Ethereum-based fintech/rewards platform to tie acquired platforms together into a single ecosystem
- Board of Directors included former head of investment banking for Bank of America and the founder of PlutoTV
Sinclair Broadcast Group
New Media Revenue Consultant
- Spearheaded monetization and GTM strategy for linear and non-linear programming
- Generated Millions of Dollars in sponsorship revenue by securing high-impact brand partnerships
- Developed data-based influencer vetting process for hiring and negotiating talent contracts
- Drove over 100M+ in earned media reach
WholeWorldBand (Youdio)
Managing Director, Global
- Led rebrand (Youdio) and UI/UX overhaul; 300%+ increase in time on App
- Built U.S. market entry strategy with Ryan Seacrest Productions, Movember and Gibson
- Pivoted collaborative video app towards brand engagement
- Developed pilot for MTV based on Youdio App
- Investors included Dermot Desmond, Balderton Capital & Paul McGuinness
Harman International
Segment Director, Lexicon Brand
- Led global business for Lexicon brand including cross-functional teams in U.S. and China
- Drove business transformation and increased profitability via DTC software sales; implemented operational improvements; reduced overhead by 20% YoY
- Developed internal sales enablement program and CRM/LMS overhaul to address consumer, professional and integrated verticals; captured 35% market share growth on flat budget
PCAudioLabs
Head of Product & Business Strategy
- Scaled systems integration company from single e-commerce portal to over 300 retail locations before successful exit
- Early adopter of open-source CRM, automated sales communication, and remote support
- Built Multi-Million Dollar research and marketing alliances
- Achieved PC industry's first TEC Award nomination since Apple in 1988
- Clients included Harpo Productions, US Air Force, AMD, Stevie Wonder
Entertainment Industry
Various Creative & Executive Roles
- Three TV Series development deals as Executive Producer: one nationally syndicated series
- Composer and Music Producer for TV & Film including Project Runway, Top Chef & Real Housewives; Napoleon Dynamite, Underworld & Little Miss Sunshine
- Worked with Hozier, Scissor Sisters, John Frusciante, Train, Stewart Copeland, Postal Service, My Chemical Romance, Switchblade Symphony, Daniel Lanois, Lazie Bone & Snoop Dog
Core Skills & Competency
A blend of product craft, creative excellence, and business acumen
Business AcumenStrategic PartnershipsAnalyticsBrandingGo To MarketB2B & B2C
Global Business DevelopmentChange ManagementStakeholder AlignmentMentorshipScaling
Beyond the Resume
Select Press and Public Speaking
LA TimesUSC Keck School of MedicineHypebotSound Horizons PodcastWhiskey Hue PodcastBillboardCA Copyright ConferenceSunday TimesFordham University School of LawOutsource to Perform PodcastYahoo! Finance
Education
BSc, Digital Technology Innovation
Dublin Institute of Technology
Graduate Diploma, Finance
London School of Economics
Essential Reading
Daring Greatly
Brené Brown
The Four Agreements
don Miguel Ruiz
Labyrinths
Jorge Luis Borges
Atomic Habits
James Clear
Cosmic Trigger I
Robert Anton Wilson
48 Laws of Power
Robert Greene
Essential Listening
Soul Mining
The The
Mothership Connection
Parliament
Houses of the Holy
Led Zeppelin
Tin Drum
Japan
Police & Thieves
Junior Murvin
Bizarre Ride II the Pharcyde
The Pharcyde
Essential Events
Stranded on a deserted island for 24 hours
Florida
Student Congress National Champ
Louisiana
Performed at a Federal Prison
Alabama
Crashed a car into Peter Gabriel's studio
United Kingdom
Opened for Duran Duran
United Kingdom
Remembered to pick up the kids
California